Service providing AI-based real-time matching of content with individuals funded
February 9, 2010
Cognitive Match, which applies real-time AI, learning math, and semantic processing technologies to increase response rates for online businesses, has received a $2.5M investment.
The service is targeted to companies that are marketing via websites and generate over $1M annually through their website, Cognitive Match CEO Alex Kelleher told KurzweilAI.net.
“We work with 4 UK universities, and the professors at those universities who are leaders in the fields of AI, computational mathematics and natural language processing,” he said.
The matching engine makes decisions by using a large number of data points on each individual, ranging from behavioral to environmental.
Those data points vary from site to site but typically include time of day, geo-location, previous visit history, search history, and relevant external data feeds that describe the environment the individual is currently in.
See also: Press release