Today, we are surrounded by scenarios of imminent destruction and annihilation, by politicians, scientists, religious groups, and writers, among others. This conference aims to explore and question the widespread appeal of the apocalypse. There will be a particular focus on scenarios that either challenge or offer alternative responses to apocalypse. The organisers will concentrate on interdisciplinary papers exploring cultural responses to apocalypse, its discourses and counter-discourses. Topics may include Anti-Apocalypse, Counter-Apocalypse, Ironic Apocalypse; Utopia, Redemption and Rebirth; Commodifying the Apocalypse; Death Tourism and Disaster Capitalism; Media Events theory: Disaster and the Media; Apocalypse and Everyday Life; The Age of Terror; Global Warming and Its Denial; Disaster Fiction/Movie; History as Apocalypse; Trauma theory; Viral Terrorism; Endings and Aftermaths; 2012; and Technology and Mass Destruction.