According to a new report released by Forrester research on Monday, the technology behind augmented reality apps has improved enough so that as information becomes “ultra-accurate and delivered in a perfectly seamless way,” these apps may well become an integral part of using a mobile phone, augmenting real life with broad strokes of information and commentary.

We can expect to see more augmented reality apps in consumer shopping, the report says. You could, for example, hold your phone over a blouse you want to buy, and see comments from other shoppers, get a product coupon or a price deal, or even find out what kind of fabric the blouse is made of.