look + listen + learnfrom | usTwoconcept | the Roo self-driving vehicles

June 1, 2022

— contents —

~ about | the studio
~ two books
~ the concept project
~ graphics

about | the studio

Focused on the human factor.

We’re usTwo — a global digital design studio. In our concept projects we discuss our ergonomic design point-of-view. The automobile industry’s approach to autonomous driving is imbalanced. We show how to focus on the human factors — in addition to the technical challenges of fully self-driving vehicles. At usTwo we aim to make self-driving transportation human-friendly.

Toward a driverless tomorrow.

Autonomous vehicles promise to make a meaningful difference to the planet — mobility, independence, and safety for all people. But most of the talk is focused on the mechanical steps to make this possible and impact to our roadways. But not on the needs of the user.

For people to accept driverless vehicles, they must be truly accessible to everybody. What are people’s mobility wants + needs? This is the key for a human approach to autonomy that actually works. What roles will we miss when there’s no longer a driver? In a driver-less future, how will we hail a taxi? We must look beyond app-based solutions to make the future as inclusive as possible.

We can increase pedestrian safety through smart-tones. We’re exploring different auditory concepts to communicate risk to pedestrians, with the goal of creating a safer relationship between them + automated vehicles.

Meet the Roo by usTwo.

What could a driverless car look like? Picture yourself standing on the street 10 years from now. Those noisy, dirty, and unsafe cars driving past won’t be there anymore. Well, at least not too many of them. Instead, the road will be filled with peaceful, clean, and safe vehicles — like the Roo by usTwo.

The usTwo Roo — named after our kangaroo friends that carry their passengers as they hop around town — is an autonomous concept car, but ours comes with a difference. A human difference. Our autonomous vehicle (AV) has been designed from the ground-up, shaking off the shackles of legacy tech — like the internal combustion engine. And even the steering wheel — to craft everything around people’s needs. From the miniaturised wing mirrors, to the modular seating arrangement.

Automobile brands are becoming tech companies. Eventually the winners will be the brands that combine software with emotional intelligence — with insight into how people behave.

source: usTwo

BOOK | no. 1

studio: usTwo
book title: Humanising autonomy.
deck: Where are we going?
date: 2017

read | the book
format: Adobe

BOOK | no. 2

studio: UsTwo
book title: Thoughts on in-car human-machine-interface.
deck: Are we there yet?
date: 2017

read | the book
format: Adobe

presented by

UsTwo | home ~ channel
tag line: We help businesses grow by creating digital products + services that matter.

Pages on the website.

read  |  design for auto + mobility.
read  |  a concept project on humanising autonomy.

page  |  introducing the usTwo Roo.


the blog | home
tag line: think + share + learn

Stories from the blog.

read  |  12 ways to humanize autonomy.
read  |  a glance at the future of external vehicular sounds.
read  |  car talk thoughts on the near future of mobility.
read  |  connected cars need to care.
read  |  hailing a driverless taxi.
read  |  humanising autonomy.
read  |  people + driverless vehicles.
read  |  the near future of in-car human-machines interface.

concept project | by usTwo

the Roo:

  • a. | self-driving mini-car
  • b. | self-driving mini-van
  • c. | self-driving taxi

image | below

a. | the Roo — self-driving mini-car.

credit: usTwo

image | below

b. | the Roo — self-driving mini-van.

credit: usTwo

image | below

c. | the Roo — self-driving taxi.

credit: usTwo


— notes —

HMI = human-machine interface
AV = autonomous vehicle