Esquire unveils today (Monday) a 75th-anniversary issue with a cover and ad that features electronic ink.

The technology uses micro-capsules of ink controlled by an electric charge.

Esquire magazine’s editor-in-chief, David Granger, predicted that Esquire will someday include e-paper displays linked to a cellular network or radio frequency, which will allow the magazine to add updates to stories during the month an issue is on sale.