Google CEO Eric Schmidt showed up at the Google IO developer conference on Thursday with the CEOs of six other major companies to emphasize the seriousness of Google’s effort to integrate the Web and television.

Google TV provides a search box that returns search data from Web and television sources. It allows users to find relevant content wherever it resides and promises to make content suited to the user’s tastes more discoverable and manageable through personalization features.

It will offer picture-in-picture layout to support viewing multiple shows and/or Web sites simultaneously.

Also see: How to Sign Up for GoogleTV Beta