resources | Top 12: robo-advisor products in the fin-tech landscape
January 20, 2019

— about the list —
Mid-way between hiring a financial advisor and do-it-yourself investing are robo-advisors. These user-friendly, automatic investing services are trendy, efficient, and easy-to-use. They provide digital financial advice for investing. A robo-advisor monitors + automatically re-balances your investments to help keep your portfolio on track. You can track your progress on the web or with a smart-phone app.
Here’s a list of some best-known robo-advisors in the fin-tech landscape to fit your needs. Although robo-advisors were basically non-existent 5 years ago, today they’re gaining fast in popularity — and expected to keep growing.
So robo-advisors are automated investment portfolios that use computer software algorithms to consider your unique goals + requirements in the context of outside factors — and then automatically adjust your portfolio to help you earn.
— assets under robo-management —
from: Statista co. | the Digital Market Outlook
year: 2016 — $ 126.5 billion
year: 2018 — $ 401.9 billion
year: 2021 — $ 1,152 billion • predicted
— expert quote —
“We believe robo-advice capabilities will make profound + permanent changes in the way financial advice is delivered. As a benefit, robo-advisors cost an estimated 70 % less in fees + commissions compared to traditional advisors.
Also robo-advice streamlines the account opening process, and its ability to transfer assets is increasing. All in all: robo-advisory represents a useful basket of services at an attractive price, but it won’t yet meet the needs of investors with moderately complex financial lives.”
from: Accenture co.
list | fin-tech investment products + services
the Top 12 robo-advisors.
| no. 1 | |
|---|---|
| brand | Betterment |
| deck | The smart, modern, better way to invest: with our online investment advisor. |
| on the web | visit |
| watch | welcome video |
| watch | YouTube channel |
| no. 2 | |
|---|---|
| brand | Acorns |
| deck | Grow your oak with automated saving + investing. |
| on the web | visit |
| watch | welcome video |
| watch | YouTube channel |
| no. 3 | |
|---|---|
| brand | SoFi |
| deck | Digital investing meet human advising: a finance company that can help you get ahead. |
| on the web | visit |
| watch |
welcome video |
| watch | YouTube channel |
| no. 4 | |
|---|---|
| brand | WealthSimple |
| deck | Investing on auto-pilot: professional investing made simple + affordable with smart tech. |
| on the web | visit |
| watch |
welcome video |
| watch | YouTube channel |
| no. 5 | |
|---|---|
| brand | RobinHood |
| deck | Invest for free. |
| on the web | visit |
| watch | welcome video |
| watch | YouTube channel |
| no. 6 | |
|---|---|
| brand | Blooom |
| deck | Smart + Simple: 401k optimization for everyone. |
| on the web | visit |
| watch | video |
| watch | YouTube channel |
| no. 7 | |
|---|---|
| brand | Worthy |
| deck | We help you save + grow your money: in a way that better aligns with your values and lifestyle. |
| on the web | visit |
| watch | welcome video |
| watch | YouTube channel |
| no. 8 | |
|---|---|
| brand | Personal Capital |
| deck | Our financial tools take the guess-work out of today: so you can plan for tomorrow. |
| on the web | visit |
| watch | welcome video |
| watch | YouTube channel |
| no. 9 | |
|---|---|
| brand | ElleVest |
| deck | We’re re-defining investing for women: based on realistic forecasts and your goals. |
| on the web | visit |
| watch | welcome video |
| watch | YouTube channel |
| no. 10 | |
|---|---|
| brand | WiseBanyan |
| deck | Smart, Sustainable, Free: a scalable platform that’s open to everyone. |
| on the web | visit |
| watch | welcome video |
| watch | YouTube channel |
| no. 11 | |
|---|---|
| brand | Stash |
| deck | Investing simplified. Start with just $5 and learn as you go. |
| on the web | visit |
| watch | welcome video |
| watch | YouTube channel |
| no. 12 | |
|---|---|
| brand | WealthFront |
| deck | Meet your financial co-pilot: we’ll build a free plan for the life you want + automate your investments a low cost. |
| on the web | visit |
| watch | welcome video |
| watch | YouTube channel |
on the web | reading
the Balance • by DotDash | Best Robo-Advisors: to use in 2019
deck: Investing has never been more simplified.
LendEdu | Best Robo-Advisors: in 2019
deck: With automated features, robo-advisors combine tech with traditional investing concepts.
deck: Compare some of the best robo-advisors available.

— notes —
* TD AmeriTrade = Toronto Dominion Bank AmeriTrade