VIEW Conference is the premiere international event in Italy on Computer Graphics, Interactive Techniques, Digital Cinema, 3D Animation, Gaming and VFX. VIEW 2010 will continue to focus on exploring the increasingly fluid boundary between real and digital worlds. Through lectures, meetings, tributes, exhibits, screenings and demo presentations, VIEW will reveal the new digital frontier from cinema to architecture, from automotive design to advertisement, and from medicine to videogames. VIEW 2010’s keynote speaker will be Tim Johnson, Executive Producer and Director at PDI-DreamWorks.